Ready for your first website? To avoid disappointment, keep these 4 tips in mind:

  1. Cross-platform: Your website must be viewable on all platforms, be it computers or mobile devices.
    • Beware of Flash technology - websites will look incomplete on Android devices (most smart phones and tablets) and Apple computers and devices (your upper-middle to upper income market).
  2. Navigation: Users must be able to easily find what they're looking for, either on your home page or with one click.
  3. Search engines: Users must find your website on Google, preferably on the first page.
    • Beware of spammers claiming to list your site on thousands of search engines - Google will penalise you, and at best, the campaign will be ineffective.
    • Make sure your web designer knows to both optimise your site's contents (and invisible meta tags), as well as get popular, related websites to link to you.
    • Again, beware of Flash files for navigation - Google can't read it.
  4. Ownership: The website and web address must be yours to own and you should be free to change web designers or hosts.
    • Beware of dirt cheap design fees - the designer will own your site (and/or web address), and in the long run it will cost you far more.


Web design

AlternaFruit exotic fruits exporter

Example of website design

AlternaFruit, an exotic fruit exporter, had a corporate identity and brochure, but wanted a website that would reflect the feel of their brochure.

AlternaFruit is related to Paarl exporter Fruits Unlimited (owned by Riël Malan).

Each page had its own unique colour. Both Konrad and the client were very happy with the result. It was catchy and tasty.

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Website design

Riël Malan (musician)

Example of website design

Riël Malan is a musician who started a career in rock as a sideline to his highly successful Paarl fruit exporting business, Fruits Unlimited, but now boasts a record contract to boot. And he still runs his daytime business.

His website has that smart look – the background is pitch black with a minimalist, striking foreground. Simplicity is the key.

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Corporate web development

Rode & Associates Property Consultants

Detail of website design

A news site and online brochure, the Rode & Associates website is a gateway to the largest property economist in South Africa, Rode's research publications and valuations service. The News area was created to attract clients to the site.

In its previous incarnation, we designed it as an e-commerce website, but this function was shelved after a few years due to the high cost of secure electronic transactions at the time.

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Website design

Riakona Recruitment

Example of website design

Riakona is a Johannesburg based search firm, specialising in IT personnel and those in the financial industry. We designed their logo for them based on the feel of the logo for an earlier project of theirs, M-Assignments.

The website was a real pleasure to do - when you have control over a company's corporate identity, you really can put your heart into the web design process. Clean, white, with orange elements – orange being Konrad's favourite colour (besides green, for foliage only).

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Creative website design

Rode Graphics

Example of website design

Our previous website. Quite a feat, considering the wild design of the site. It was labour intensive getting all those elements to work in mark-up code. The site you're looking at has since replaced this old one, to keep things simple, to the point and easier to update.

You can still view the website design live.

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What our clients say:


Thabo Matime
General manager, New Product Development, Netcare

"Konrad, wow!!!! I’m blown away. Thank you so much. I’ve always wanted this. I really love it."


Pieter De Waal
Sole proprietor, Hermit on the Hill wines

"A stickler for detail, Konrad appreciates the difference between good and great, and won't stop tweaking till the end-product meets his exacting standards.

"His offbeat sense of humour, coupled with his ability to transform this into his designs, makes it a pleasure to brainstorm new concepts with him.

"Konrad has been a key member in developing my brand, and I always look to him for inspiration and creativity."


Tania de Maine-Oosthuizen:
Manager, Tharagay Addictions Services

"We love his work, from initial ideas to final designs! What he has done for us, was simple, yet elegant, and purely beautiful".


Zeki Hilmi
Sole proprietor, Chelsea Village Framers and Antique Shoppe

"Konrad has this exceptional ability to develop illustrations.

"We were so thrilled by the work he undertook for us that we employed Konrad to design our wedding invitation, which, through collaboration and Konrad's outstanding knowledge of graphic design, he designed for us exactly what we were looking for. All our guests commented and said, "what an amazing wedding invitation!"

"I recommend Konrad to everybody and will use him in the future again."


Sanett Uys
Marketing manager, Colliers International

"The work Konrad did for us has been outstanding! His customer service is great and his creativity exceptional. He is willing to think out of the box and come up with new ideas, which we love."


Lynette Smit
Marketing manager, Rode & Associates

"A creative genius..."


More services: Cartoons | Caricatures | Illustrations | Technical Illustrations

Website design and contents by Konrad Rode © 1998-2020
Cape Town, Bellville & Durbanville, South Africa

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